Modeling technology diffusion: a study based on market coverage and advertising efforts
Author:
Funder
Department of Science and Technology, India
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Safety, Risk, Reliability and Quality
Link
http://link.springer.com/content/pdf/10.1007/s13198-020-00953-4.pdf
Reference43 articles.
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3. Bass FM, Bultez AV (1982) A note on optimal strategic pricing of technological innovations. Mark Sci 1(4):371–378
4. Bass FM, Krishnan TV, Jain DC (1994) Why the Bass model fits without decision variables. Mark Sci 13(3):203–223
5. Blattberg RC, Neslin SA (1990) Sales promotion Englewood Cliffs. Oxford Handbook of Pricing Management, London
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