How Context Affects Choice-Reference-Cited by-同舟云学术

How Context Affects Choice

Published:2017-11-25 Issue:1-2 Volume:5 Page:3-14
ISSN:2196-291X
Container-title:Customer Needs and Solutions
language:en
Short-container-title:Cust. Need. and Solut.

Author:

Thomadsen Raphael^ORCID,Rooderkerk Robert P.,Amir On,Arora Neeraj,Bollinger Bryan,Hansen Karsten,John Leslie,Liu Wendy,Sela Aner,Singh Vishal,Sudhir K.,Wood Wendy

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Software

Link

http://link.springer.com/article/10.1007/s40547-017-0084-9/fulltext.html

Reference91 articles.

1. Amir O, Levav J (2008) Choice construction versus preference construction: the instability of preferences learned in context. J Mark Res 45(2):145–148. https://doi.org/10.1509/jmkr.45.2.145

2. Andrews M, Luo X, Zheng F, Ghose A (2016) Mobile ad effectiveness: hyper-contextual targeting with crowdedness. Mark Sci 35(2):218–233. https://doi.org/10.1287/mksc.2015.0905

3. Arora N, Huber J (2001) Improving parameter estimates and model prediction by aggregate customization in choice experiments. J Consum Res 028(2):273–283. https://doi.org/10.1086/322902

4. Arora N, Henderson T, Liu Q (2011) Non-compensatory dyadic choices. Mark Sci 30(6):1028–1047. https://doi.org/10.1287/mksc.1110.0667

5. Ataman MB, Rooderkerk RP, Otter T (2017) Context dependence in stated choice experiments, Working Paper

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