Measuring the Effects of Marketing Solicitations
Author:
Publisher
Springer Science and Business Media LLC
Subject
Computer Networks and Communications,Hardware and Architecture,Software
Link
https://link.springer.com/content/pdf/10.1007/s40547-021-00118-9.pdf
Reference25 articles.
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3. Ascarza E (2018) Retention futility: targeting high-risk customers might be ineffective. J Mark Res 55(1):80–98. https://doi.org/10.1509/jmr.16.0163
4. Berman R (2018) Beyond the last touch: attribution in online advertising. Mark Sci 37(5):771–792. https://doi.org/10.1287/mksc.2018.1104
5. Bodapati AV (2008) Recommendation systems with purchase data. J Mark Res 45(1):77–93. https://doi.org/10.1509/jmkr.45.1.077
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