Strategic Product Displays Across Different Assortment Levels

Author:

Shi Savannah WeiORCID,Che Hai,Jin Lang

Funder

Santa Clara University

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Software

Reference52 articles.

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2. Atalay AS, Bodur HO, Rasolofoarison D (2012) Shining in the center: central gaze cascade effect on product choice. J User Res 39(4):848–866

3. Bettman JR, Park CW (1980) Effects of prior knowledge and experience and phase of the choice process on user decision processes: a protocol analysis. J User Res 7(3):234–248

4. Bettman JR, Luce MF, Payne JW (1998) Constructive user choice processes. J User Res 25(3):187–217

5. Broniarczyk SM, Hoyer WD, McAlister L (1998) Consumers’ perceptions of the assortment offered in a grocery category: the impact of item reduction. J Mark Res 35(2):166–176

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