1. Adorno, T. W. (1984).Aesthetic theory. London: Routledge & Kegan Paul.
2. Barak, B., & Schiffman, L. G. (1981). Cognitive age: A nonchronological age variable. In: K. B. Monroe (Ed.),Advances in Consumer Research, Vol. 8, pp. 602–606. Ann Arbor, MI: Association for Consumer Research.
3. Bauman, Z. (1991).Modernity and ambivalence. Ithaca, NY: Cornell University Press.
4. Bocock, R. (1993).Consumption. London: Routledge.
5. Boddewyn, J. (1991). Controlling sex and decency in advertising around the world.Journal of Advertising, 20(4), 25–35.