What drives freight transportation customer loyalty? Diverging marketing approaches for the air freight express industry

Author:

Tsai Ming-Chih,Merkert Rico,Wang Jiana-Fu

Funder

Ministry of Science and Technology, Taiwan

Publisher

Springer Science and Business Media LLC

Subject

Transportation,Development,Civil and Structural Engineering

Reference68 articles.

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3. Bagozzi, R.P.: Reflections on relationship marketing in consumer markets. J. Acad. Mark. Sci. 23(4), 272–277 (1995)

4. Balliauw, M., Meersman, H., Onghena, E., Van de Voorde, E.: US all-cargo carriers’ cost structure and efficiency: a stochastic frontier analysis. Transp. Res. Part A: Policy Pract. 112, 29–45 (2018)

5. Baker, M.J., Buttery, E.A., Richter-Buttery, E.M.: Relationship marketing in three dimensions. J. Interact. Mark. 12(4), 47–62 (1998)

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