Priorities of the citizens in city brand development: comparison of two cities (Nicosia and Kyrenia) by using analytic hierarchy process (AHP) approach

Author:

Toros Emete,Gazibey Yavuz

Publisher

Springer Science and Business Media LLC

Subject

General Social Sciences,Statistics and Probability

Reference67 articles.

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2. Aktaş, R., Doğanay, M., Gökmen, Y., Gazibey, Y., Türen, U.: Sayısal Karar Verme Yöntemleri. Beta Yayınları, İstanbul (2015)

3. Ashworth, G.J., Kavaratzis, M.: Towards effective place brand management: Branding European cities and regions. Edward Elgar Publishers, London (2010)

4. Baird, B.F.: Managerial Decisions under Uncertainty. Wiley, Hoboken (1989)

5. Bhushan, N., Rai, K.: Strategic Decision Making: Applying the Analytic Hierarchy Process. Springer, USA (2004)

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