How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

Author:

Kim Daejoong,Kim Jang-Hyun,Nam Yoonjae

Publisher

Springer Science and Business Media LLC

Subject

General Social Sciences,Statistics and Probability

Reference15 articles.

1. Bortree, D., Seltzer, T.: Dialogic strategies and outcomes: an analysis of environmental advocacy groups’ Facebook profiles. Public Relat. Rev. 35(3), 317–319 (2009)

2. Kent, M.L., Taylor, M.: Building dialogic relationships through the World Wide Web. Public Relat. Rev. 24, 321–334 (1998)

3. Kent, M., Taylor, M., White, W. : The relationship between web site design and organization responsiveness to stakesholders. Public Relat. Rev. 29(1), 63–77 (2003)

4. Kim, D., Nam, Y.: Corporate relations with environmental organizations represented by hyperlinks on the Fortune global 500 companies’ websites. J. Bus. Ethics. 105(4), 475–487 (2012)

5. Kim, S., Park, J., Wertz, E.K.: Expectation gaps between stakeholders and web-based corporate public relations efforts: focusing on Fortune 500 corporate web sites. Public Relat. Rev. 36, 215–221 (2010)

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