1. F. M. Bass, “A new product growth for model consumer durables,” Manage. Sci., Vol. 15, No. 5, 215–227 (1969).
2. F. M. Bass, “The theory of stochastic preference and brand switching,” J. of Marketing Research, Vol. 11, No. 1, 1–20 (1974).
3. F. M. Bass and J. A. Norton, “A diffusion theory model of adoption and substitution for successive generations of high-technology products,” Manage. Sci., Vol. 33, No. 9, 1069–1086 (1987).
4. V. Mahajan, E. Muller, and F. Bass, “New product diffusion models in marketing: a review and directions for research,” J. of Marketing, Vol. 54, No. 1, 1–26 (1990).
5. F. M. Bass, “A new product growth model for consumer durables,” Institute Paper No. 175, Institute for Research in the Behavioral, Economic and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University, Lafayette, IN (1967).