Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role-Reference-Cited by-同舟云学术

Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role

Published:2004 Issue: Volume: Page:71-100
ISSN:0923-6716
Container-title:International Series in Quantitative Marketing
language:
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Author:

Carroll J. Douglas,Arabie Phipps,Chaturvedi Anil,Hubert Lawrence

Publisher

Springer US

Link

http://link.springer.com/content/pdf/10.1007/978-0-387-28692-1_4

Reference181 articles.

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2. Arabie, P., and Carroll, J. D. (1980), “MAPCLUS: A mathematical programming approach to fitting the ADCLUS model,” Psychometrika, 45, 211–235.

3. Arabie, P., Carroll, J. D., and DeSarbo, W. S. (1987), Three-way Scaling and Clustering. Newbury Park, CA: Sage. Translated into Japanese by A. Okada and T. Imaizumi ( 1990 ), Tokyo: Kyoritsu Shuppan.

4. Arabie, P., Carroll, J. D., DeSarbo, W., and Wind, J. (1981), “Overlapping clustering: A new method for product positioning,” Journal of Marketing Research, 18, 310–317. Republished in Green, P. E., Carmone, F. J., Jr., and Smith, S. M. (1989), Multidimensional Scaling, Boston: Allyn and Bacon, pp. 235–246.

5. Arabie, P., and Hubert, L. J. (1994), “Cluster analysis in marketing research,” in R. P. Bagozzi (ed.), Advanced Methods in Marketing Research, Oxford: Blackwell, pp. 160–189.

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