A communication mix for an event planning: a linear quadratic approach-Reference-Cited by-同舟云学术

A communication mix for an event planning: a linear quadratic approach

Published:2006-08-09 Issue:3 Volume:14 Page:247-259
ISSN:1435-246X
Container-title:Central European Journal of Operations Research
language:en
Short-container-title:CEJOR

Author:

Buratto Alessandra,Grosset Luca

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research

Link

http://link.springer.com/content/pdf/10.1007/s10100-006-0002-y.pdf

Reference21 articles.

1. Ait Rami M, Moore JB, Zhou XY (2001) Indefinite stochastic linear quadratic control and generalized differential riccati equation. SIAM J Control Optim 40(4):1298–1311

2. Buratto A (2002) Budget allocation in the integrated ommunication mix. Rendiconti degli studi Economici e Quatitativi, pp 89–104

3. Buratto A, Favaretto D (2002) Optimal communication mix to maximize brand image. Ricerca Operativa 103/104:33–50

4. Buratto A, Viscolani B (2002) New product introduction: goodwill, time and advertising cost. Math Methods Oper Res (55):55–68

5. Chen S, Li X, Zhou XY (1998) Stochastic linear quadratic regulator with indefinite control weight costs. SIAM J Control Optim 36(5):1685–1702

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