Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer-Reference-Cited by-同舟云学术

Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer

Published:2014-02-05 Issue:1 Volume:24 Page:127-147
ISSN:1435-246X
Container-title:Central European Journal of Operations Research
language:en
Short-container-title:Cent Eur J Oper Res

Author:

Aust Gerhard,Buscher Udo

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research

Link

http://link.springer.com/content/pdf/10.1007/s10100-014-0338-7.pdf

Reference46 articles.

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2. Aust G, Buscher U (2012) Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach. Eur J Oper Res 223(2):473–482

3. Aust G, Buscher U (2013) Vertical cooperative advertising in a retailer duopoly. Dresdner Beiträge zur Betriebswirtschaftslehre (171/13), TU Dresden, Fakultät Wirtschaftswissenschaften

4. Bard JF (1998) Practical bilevel optimization: algorithms and applications, nonconvex optimization and its applications, vol 30. Kluwer Academic Publishers, New York

5. Bergen M, John G (1997) Understanding cooperative advertising participation rates in conventional channels. J Mark Res 34(3):357–369

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