Positioning of new brands in an experiment

Author:

Hofer Vera,Ladner Klaus

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research

Reference29 articles.

1. Barreda I, García-Gallego A, Georgantzís N, Andaluz J, Gil A (2000) Price competition and product differentiation: experimental evidence. LINEEX Working Papers 16/00, Laboratory for Research in Experimental Economics

2. Becker O, Selten R (1970) Experiences with the management game SINTO-market. In: Sauermann H (ed) Contributions to experimental economics, vol 2. Mohr J. C. B. (Paul Siebeck), Tübingen, pp 136–150

3. Brenner S (2001) Determinants of product differentiation: a survey, Discussion papers 2001, Department of Economics and Business Administration, Institute of Management, Humboldt- of Berlin

4. Brockhoff K (1999) Produktpolitik, 4. Auflage, Lucius und Lucius Stuttgart

5. Brown-Kurse J, Cronshaw MB, Schenk DJ (1993) Theory and experiments on spatial competition. Econ Inq 31:139–165

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