The concept of the qualitology and grey system theory application in marketing information quality cognition and assessment

Author:

Joanna MajchrzakORCID,Marek Goliński,Władysław Mantura

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research

Reference87 articles.

1. Andersen PH (2001) Relationship development and marketing communication: an integrative model. J Bus Ind Market 16(3):167–183

2. Aristotle (2012) The metaphysics. Translated by Ross WD, Edited by Roger Bishop Jones

3. Azgaldov GG, Kostin AV, Omiste AEP (2015) The ABC of Qualimetry. M.: Ridero

4. Bizer C, Cyganiak R (2009) Quality-driven information filtering using the WIQA policy framework. J Web Semant 7(1):1–10

5. Borden NH (1964) The concept of the marketing mix. J Advert Res 4(2):2–7

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