Pharmaceutical Promotion and Its Influence on Prescription Behavior: Ethical Issues and Legal Framework in India

Author:

Agarwal Pankhuri,Kaur Sharon

Publisher

Springer Science and Business Media LLC

Subject

Health Policy,Philosophy,Health (social science)

Reference43 articles.

1. Baker & McKenzie. 2012 Promoting medical products globally: Handbook of Pharma and MedTech Compliance (India) http://www.bakermckenzie.com/files/Uploads/Documents/Global%20Pharmaceuticals/India.pdf .

2. Bansal, R.K., and Sanjoy Das. 2005. Unethical relationship between doctors and drugs companies. JIAFM 27: 40.

3. Capella, Michael L., Charles R. Taylor, Randall C. Campbell, and Lance S. Longwell. 2009. Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes. Journal of Public Policy & Marketing 28 (2): 146.

4. Connors, Amanda L. 2010. Big bad pharma: an ethical analysis of physician directed and consumer-directed marketing tactics. Alb. L. Rev. 73: 243.

5. Council for International Organizations of Medical Sciences (CIOMS). 2016. International ethical guidelines for health-related research involving human, guideline 25. Geneva: CIOMS.

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