The Impact of Innovation on Achieving Competitive Advantage: A Case Study of Jordan Telecom Group—Orange

Author:

Ad-Dalain Farah Niaz,Al Hayaja’a Mohammad Subhi Ahmad Abu,Maghrabi Louai A.

Publisher

Springer Nature Switzerland

Reference23 articles.

1. Obeidat, A. (2021). E-marketing and its impact on competitive advantage. Elementary Education Online, 20(5), 196–207.

2. Ndesaulwa, A. P., & Kikula, J. (2016). The impact of innovation on performance of small and medium enterprises (SMEs) in Tanzania: A review of empirical evidence. Journal of Business and Management Sciences, 4(1), 1–6.

3. Brem, A., Maier, M., & Wand Schneider, C. (2016). Competitive advantage through innovation: The case of Nespresso. European Journal of Innovation Management, 19(1), 133–150.

4. Danjuma et al. (2021). The impact of innovation competitive advantage on product quality for sustainable growth among SMEs: An empirical analysis. International Journal of Business Science and Applied Management, 16(3).

5. Ebraheem, S. (2017). The impact of innovation on achieving the competitive advantage in Iraq markets applied study (Baghdad University) as a model. Elementary Education Online, 16(1), 394–400.

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