Analysis of TikTok Shop Acceptance: An Indonesian Accounting Student Perceptions

Author:

Nasution Fahmi Natigor,Nasution Abdillah Arif,Kesuma Sambas Ade,Situngkir Silvia Generosa

Publisher

Springer Nature Switzerland

Reference38 articles.

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2. Addo, P.C., Fang, J., Asare, A.O., Kulbo, N.B.: Customer engagement and purchase intention in live-streaming digital marketing platforms. Serv. Ind. J. 41(11), 767–786 (2021)

3. Adrianus, W., Edwin, M.R., Yanfi, Y.: Furpare: third-party application as furniture comparison in Indonesia’s E-commerce. Procedia Comput. Sci. 216(2), 77–85 (2023)

4. Ahmadi, F., Hudrasyah, H.: Factors influencing product purchase intention in TikTok live streaming shopping. Int. J. Account. Finance Bus. 7(43), 571–586 (2022)

5. Aldhmour, F., Sarayrah, I.: An investigation of factors influencing consumers’ intention to use online shopping: an empirical study in south of Jordan. J. Internet Bank. Commer. 21(2), 1–50 (2016)

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