Abstract
AbstractTo understand how the optimisation of emotion incubates false information online, this chapter examines profiling and targeting in citizen-political communications. Profiling and targeting are how emotion is understood, harnessed, amplified, dampened, manipulated and optimised. This chapter focuses on profiling and targeting in political campaigning as this is an intensively studied area awash with emotion and deception and attracts uneven protections across the world. Specifically, this chapter examines the targeting and profiling technologies and practices in political campaigning in the USA, UK and India, so highlighting the impact of different data protection regimes as well as uneven digital literacies. In exploring these issues, this chapter also outlines key tools and techniques utilised by digital political campaigners in the big data era to profile and target datafied emotions.
Publisher
Springer International Publishing
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