Text Mining of the Attractiveness Dimensions of Internet Celebrity Products: Taking Li Ziqi’s Snail Noodles for Example

Author:

Tan Xiaolin,Chang Yixuan,Zhong RuntingORCID

Publisher

Springer Nature Switzerland

Reference40 articles.

1. Top 10 food internet celebrities of 2020. https://www.yezicc.com/renwu/2021032322211.html. Accessed 23 Mar 2021. (in Chinese)

2. Feng, W., Ren, H., Wu, D.: How to tell Chinese stories to the world in the short video era: a study of Li Ziqi’s cross-cultural communication strategy on the YouTube platform. Media 16, 65–68 (2022)

3. How to go further as a country Internet celebrity. Advis. Peasant Families (4), 135–138 (2022)

4. Gong, M.: Analysis of the way of Liuzhou snail noodles “out of the circle” and development strategy in the new media era. J. News Res. 13(12), 181–183 (2022)

5. Zhou, J., Shu, X., Peng, X.: Exploring the short video marketing model of agricultural products based on the phenomenon of Li Ziqi becoming popular. Contemp. Econ. 3, 65–67 (2021)

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