Semantically-Enabled Optimization of Digital Marketing Campaigns

Author:

Cutrona Vincenzo,De Paoli Flavio,Košmerlj Aljaž,Nikolov Nikolay,Palmonari Matteo,Perales Fernando,Roman Dumitru

Publisher

Springer International Publishing

Reference14 articles.

1. Breiman, L.: Random forests. Mach. Learn. 45(1), 5–32 (2001)

2. Chen, J., Jimenez-Ruiz, E., Horrocks, I., Sutton, C.: ColNet: embedding the semantics of web tables for column type prediction. In: AAAI (2019)

3. Erragcha, N., Romdhane, R.: New faces of marketing in the era of the web: from marketing 1.0 to marketing 3.0. J. Res. Mark. 2(2), 137–142 (2014)

4. Fortuna, B., et al.: QMiner: data analytics platform for processing streams of structured and unstructured data (2014)

5. Frick, T.: Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing. Routledge, Abingdon (2013)

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