1. Allérès, Danielle. 1990. Luxe-Stratégies marketing. Paris: Economica.
2. Altagamma. 2019. Altagammma 2019 worldwide market Monitor, available at
https://altagamma.it/studi-e-ricerche/
. Accessed on 27 Jan 2020.
3. Bain and Company. 2018. The personal luxury goods market delivers positive growth in 2018 to reach €260 billion—A trend that is expected to continue through 2025, available at
https://www.bain.com/about/media-center/press-releases/2018/fall-luxury-goods-market-study/
. Accessed on 12 Oct 2018.
4. Beverland, Michael. 2004. Uncovering ‘the theories- in-use’: Building luxury wine brands. European Journal of Marketing 38 (3/4): 446–466.
5. BOF and McKinsey. 2020. The state of fashion 2020, available at
https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/The%20state%20of%20fashion%202020%20Navigating%20uncertainty/The-State-of-Fashion-2020-vF.ashx
. Accessed on 10 Feb 2020.