Marketing in the Metaverse: Emerging Risks

Author:

Rosenberg Louis

Publisher

Springer Nature Switzerland

Reference26 articles.

1. Anderson, J., Rainie, L.: The metaverse in 2040. Pew Research Center: Internet. Science Tech (2022). Retrieved 17 Sept 2022. https://www.pewresearch.org/internet/2022/06/30/the-metaverse-in-2040/

2. Founders Letter, Mark Zuckerberg. https://about.fb.com/news/2021/10/founders-letter/. Accessed 28 Oct 2021

3. Adario, S.: Facebook planted the idea of the metaverse but Apple can actually populate it. Quartz (2021). https://qz.com/2095986/facebook-is-marketing-the-metaverse-but-apple-can-make-it-real/

4. Elaine, B.: Tim Cook, AR will pervade our entire lives. Silicon Republic (2020)

5. Aiello, C., Bai, J., Schmidt, J., Vilchynskyi, Y.: Probing Reality and Myth in the Metaverse. McKinsey & Company (2022). Retrieved 17 Sept 2022. https://www.mckinsey.com/industries/retail/our-insights/probing-reality-and-myth-in-the-metaverse

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