Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
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Publisher
Springer International Publishing
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https://link.springer.com/content/pdf/10.1007/978-3-030-93616-7_3
Reference23 articles.
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5. Chen, J.: The manufacturerâs co-op advertising counterstrategy to private label. In: International Conference on E-Product E-Service and E-Entertainment, Henan, 2010, pp. 1–4 (2010). https://doi.org/10.1109/ICEEE2010.5660103
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1. Dynamic Cooperative Promotion in the Presence of Private Brand Introduction and Retailer Myopic Behavior;Dynamic Games and Applications;2023-12-27
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