The Influence of Augmented Reality on the Consumer Purchasing Process
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-52723-4_5
Reference41 articles.
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2. Kazmi, S. H. A., Ahmed, R. R., Soomro, K. A., Hashem, E., Akhtar, H., & Parmar, V. (2021). Role of augmented reality in changing consumer behavior and decision making: Case of Pakistan. Sustainability, 13(24), 14064.
3. McLean, G., & Wilson, A. (2019). Shopping in the digital world: Examining customer engagement through augmented reality mobile applications. Computers in Human Behavior, 101, 210–224.
4. Rauschnabel, P. A., Babin, B. J., tom Dieck, M. C., Krey, N., & Jung, T. (2022). What is augmented reality marketing? Its definition, complexity, and future. Journal of Business Research, 142, 1140–1150.
5. Advances in Science, Technology & Innovation;K Lavingia,2020
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