1. Ahmad SH, Kamal NIM, Idris A, Widayati A (2022) Strategies among women entrepreneurs to cope and sustain businesses: a systematic literature review. Environ Behav Proc J 7(20):1–10
2. Ajzen I (1991) The theory of planned behavior. Organ Behav Hum Decis Process 50(2):179–211
3. Ajzen I, Fishbein M (eds) (1980) Understanding attitudes and predicting social behavior. Prentice-Hall, Englewood Cliffs, NJ
4. Akter M, Sultana N (2020) Digital marketing communication and consumer buying decision process in pandemic standpoint (Covid-19): an empirical study of Bangladeshi customers in branded cosmetics perspective. Open J Bus Manag 8(06):2696
5. Alamsyah DP, Ratnapuri CI, Aryanto R, Othman NA (2021) Digital marketing: implementation of digital advertising preference to support brand awareness. Acad Strateg Manag J 20(2S):1–11