Quality Perception with Attrakdiff Method: A Study in Higher Education

Author:

Ribeiro Iara Margolis,Providência Bernardo

Publisher

Springer International Publishing

Reference21 articles.

1. Kureemun, B., Fantina, R.: Your Customers’ Perception of Quality: What It Means to Your Bottom Line and How to Control It. CRC Press Taylor & Francis Group, Nova Iorque (2011)

2. Parasuraman, A., Zeithamal, V.A., Berry, L.L.: SERVQUAL: a multiple-item scale for measuring customer perceptions of service quality. J. Retail. 64(1), 12–40 (1988)

3. Walter, A.: Designing for Emotion. A Book Apart, New York (2011)

4. Jimenez, S., Pohlmeyer, A., Desmet, P.: Positive Design: Reference Guide. TU Delft, Delft (2015)

5. Swartz, T.A., Brown, S.W.: Consumer and provider expectations and experiences in evaluating professional service quality. J. Acad. Mark. Sci. 17(2), 189–195 (1989). https://doi.org/10.1007/bf02723377

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