Smart Technology Advancement in the Transition to the Digital Economy-Reference-Cited by-同舟云学术

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Smart Technology Advancement in the Transition to the Digital Economy

Published:2020-10-16 Issue: Volume: Page:445-453
ISSN:2367-3370
Container-title:"Smart Technologies" for Society, State and Economy
language:
Short-container-title:

Author:

Kovaleva Irina A.^ORCID,Kanke Alla A.^ORCID

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-59126-7_50

Reference16 articles.

1. Almeida, L.: Targeting Brazilian market through digital branding strategies: the relevance of the cultural dimension. Open J. Bus. Manag. 3(1), 30–39 (2015). https://doi.org/10.4236/ojbm.2015.31004

2. Hermeking, M.: Culture and internet consumption: contributions from cross-cultural marketing and advertising research. J. Comput.-Mediated Commun. 11(1), 192–216 (2006). http://dx.doi.org/10.1111/j.1083-6101.2006.tb00310.x

3. Andreki, P., Yazdanifard, R.: Is E-marketing the future of marketing field. Am. J. Ind. Bus. Manag. 4(7), 333–336 (2014). https://doi.org/10.4236/ajibm.2014.47040

4. Sabri, E.: Consumer’s purchase intention towards luxury retailer’s social media advertisements – a case study of a shoe retail—UAE-Dubai Mall. Soc. Netw. 8(1), 39–51 (2019). https://doi.org/10.4236/sn.2019.81003

5. Abrar, M., Safeer, A., Baig, S., Ghafoor, A.: E-marketing and its implementation on developing social perceptions of customers through effective marketing mix of organic textile products. Am. J. Ind. Bus. Manag. 6(12), 1194–1211 (2016). https://doi.org/10.4236/ajibm.2016.612110

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4. Psycholinguistic Aspects of Digital Marketing;Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy”;2022

5. Promising Trends of Business Processes Automation in Domestic Companies;Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy”;2022

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