Omnichannel as a Modern Concept of Interaction with the Consumer

Author:

Arkhipova Nadezhda I.,Azoev Gennadiy L.,Gurieva Madina T.

Publisher

Springer International Publishing

Reference14 articles.

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4. Gotwald-Feja, B.: Komunikacja marketingowa w realiach omnichannel – ujęcie modelowe. Marketing i Zarządzanie 11, 261–271 (2017)

5. Hossain, M., Kabir, S., Rezvi, R.I.: Influence of the integrated marketing communication on brand orientation and market orientation: a literature review. Aust. J. Bus. Sci. Des. Lit. 10(1) (2017)

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