A Study of the Partnership Between Advertisers and Publishers-Reference-Cited by-同舟云学术

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A Study of the Partnership Between Advertisers and Publishers

Published:2021 Issue: Volume: Page:564-580
ISSN:0302-9743
Container-title:Passive and Active Measurement
language:
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Author:

Ma Wenrui,Xu Haitao^ORCID

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-72582-2_33

Reference42 articles.

1. Iab digital ad operations study guide (2017). https://bit.ly/2NQclJQ. Accessed 29 Jan 2021

2. Alexa (2020). https://www.alexa.com/. Accessed 20 Apr 2020

3. Alexa top 1 million domains (reported to be updated every 90 days) (2020). http://s3.amazonaws.com/alexa-static/top-1m.csv.zip. Accessed 20 Apr 2020

4. Similarweb, a leading website categorization and analytics service (2020). https://www.similarweb.com/. Accessed 20 Apr 2020

5. The similarweb approach (2020). https://www.similarweb.com/corp/ourdata/. Accessed 20 Apr 2020

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1. An Empirical View on Consolidation of the Web;ACM Transactions on Internet Technology;2022-02-12

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