Product Gender und Produktbewertung

Author:

Lieven Theo

Publisher

Springer International Publishing

Reference75 articles.

1. Aaker, Jennifer L. 1997. Dimensions of Brand Personality. Journal of Marketing Research 34 (3): 347–56. doi:https://doi.org/10.2307/3151897.

2. Allison, Neil K., Linda L. Golden, Gary M. Mullet, and Donna Coogan. 1980. Sex Typed Product Images : The Effects of Sex , Sex Role Self-Concept and Measurement Implications. Advances in Consumer Research 7: 604–9.

3. Ashby, Michael and Kara Johnson. 2002. Materials and Design: The Art and Science of Material Selection in Product Design. Oxford: Butterworth- Heinemann.

4. Barkow, Jerome H., Leda Cosmides, and John Tooby. 1995. The Adapted Mind: Evolutionary Psychology and the Generation of Culture. Oxford: Oxford University Press.

5. Bem, Sandra L. 1974. The Measurement of Psychological Androgyny. Journal of Consulting and Clinical Psychology 42 (2): 1S5–162. doi:https://doi.org/10.1037/h0036215.

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