Creating Global Product and Service Offerings

Author:

Schlegelmilch Bodo B.

Publisher

Springer International Publishing

Reference87 articles.

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2. Amalia, H. (2019, July 24). Three L’oreal strategies to win Indonesia’s beauty market. BeritaSatu. Accessed September 30, 2020, from https://www.beritasatu.com/happy-amanda-amalia/gaya-hidup/566185/tiga-strategi-loreal-menangkan-pasar-kecantikan-indonesia.

3. Ambos, B., & Schlegelmilch, B. B. (2007). Innovation and control in the multinational firm: A comparison of political and contingency approaches. Strategic Management Journal, 28(5), 473–486.

4. Ambos, B., & Schlegelmilch, B. B. (2008). Innovation in multinational firms: Is there a fit between culture and performance? Management International Review, 48(2), 189–206.

5. Ambos, B., & Schlegelmilch, B. B. (2010). The new role of regional management. Palgrave-Macmillan.

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1. Idea Generation in New Product Development;International Journal of Innovation in the Digital Economy;2022-10-14

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