Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic?

Author:

Karunasundera Revata,Malik Sumit

Publisher

Springer Nature Switzerland

Reference26 articles.

1. Agarwal, P., & Jain, N. (2022, February 27). BlewMinds: Leveraging influencer communication strategies. HBR Store. https://store.hbr.org/product/blewminds-leveraging-influencer-communication-strategies/W25336.

2. Bapuji, H., Patel, C., Ertug, G., & Allen, D. G. (2020). Corona crisis and inequality: Why management research needs a societal turn. Journal of Management, 46(7), 1205–1222. https://doi.org/10.1177/0149206320925881

3. Bhattacharyya, S. S., & Thakre, S. (2021). Coronavirus pandemic and economic lockdown; study of strategic initiatives and tactical responses of firms. International Journal of Organizational Analysis, 29(5), 1240–1268. https://doi.org/10.1108/ijoa-05-2020-2198

4. BlewMinds. (n.d.-a). Home [LinkedIn Page]. LinkedIn. https://www.linkedin.com/company/blewminds/.

5. BlewMinds. (n.d.-b). https://blewminds.com/.

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