Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World

Author:

Mutum Dilip S.,Ghazali Ezlika M.,Ewe Soo Yeong,Vincent Racheal Louis

Publisher

Springer Nature Switzerland

Reference6 articles.

1. Duttagupta & Pazarbasioglu, C. (2021). Miles to go. Online. Available at: https://www.imf.org/external/pubs/ft/fandd/2021/06/the-future-of-emerging-markets-duttagupta-and-pazarbasioglu.htm. Accessed February 22, 2023.

2. Clarke, I., III, & Flaherty, T. B. (2003). Challenges and solutions for marketing educators teaching in newly emerging markets. Journal of Marketing Education, 25(2), 118–129.

3. IFC. (2022). Establishing ‘Emerging Markets’, Available at: https://www.ifc.org/wps/wcm/connect/corp_ext_content/ifc_external_corporate_site/about+ifc_new/ifc+history/establishing-emerging-markets

4. Luo, Y., & Zhang, H. (2016). Emerging market MNEs: Qualitative review and theoretical directions. Journal of International Management, 22(4), 333–350.

5. Mutum, D. S. (2014). Introduction. In D. Mutum, S. K. Roy, & E. Kipnis (Eds.), Marketing cases from emerging markets. Springer.

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