How to Engage Fashion Retail with Virtual Reality: A Consumer Perspective

Author:

Xue Liangchao,Parker Christopher J.,Hart Cathryn A.

Publisher

Springer International Publishing

Reference23 articles.

1. Alibaba Group. (2016). Buy+ The first complete VR shopping experience—YouTube. Youtube.

2. Arakji, R., & Lang, K. (2008). Avatar business value analysis: A method for the evaluation of business value creation in virtual commerce. Journal of Economic Commerce Research, 1–14.

3. Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77–95.

4. Bonetti, F., Warnaby, G., & Quinn, L. (2018). Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda. In T. Jung & M. C. tom Dieck (Eds.), In augmented reality and virtual reality (pp. 119–132). Cham, Switzerland: Springer. Retrieved from https://doi.org/10.1007/978-3-319-64027-3_9 .

5. Dover, S. (2018). Clothing retailing—UK—October 2018. Mintel. Retrieved November 2, 2018, from http://academic.mintel.com/display/859493/ .

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