The Influence of Social Networking Technology on Centennials Purchase Intent

Author:

Ramos Célia M. Q.ORCID,Rodrigues João M. F.ORCID

Publisher

Springer International Publishing

Reference32 articles.

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2. Aggarwal, V., Yadav, P., Kumari, R.: The effect of social media communication on centennials Purchase Intention. In: Shukla, S., Gupta, K., Bhardwaj, P. (eds.) Marketing to Centennials in Digital World, pp. 1–13. Bazooka, Greater Noida (2019)

3. Pine, J., Gilmore, J.: The Experience Economy. Harvard Business School Press, Boston (1999)

4. Twenge, J.M., Campbell, S.M., Hoffman, B.J., Lance, C.E.: Generational differences in work values: leisure and extrinsic values increasing, social and intrinsic values decreasing. J. Manag. 36(5), 1117–1142 (2010)

5. Fromm, J.: What Marketers Need to Know About Social Media and Gen Z Forbes December. https://www.forbes.com/sites/jefffromm/2016/12/19/what-marketers-need-to-know-about-social-media-and-gen-z/. Accessed 30 Nov 2020

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