Mother Angel or Swiss Knife?

Author:

Gago JoséORCID,Marques TiagoORCID,Rolo EmaORCID,Almendra RitaORCID,Berbel NoemyORCID

Publisher

Springer Nature Switzerland

Reference30 articles.

1. Kneebone S, Goodwin D, Borg K, et al (2021) Chapter 7 - Researching your target audience: why do people do what they do? In: The BWA MethodPublisher: BehaviourWorks Australia

2. Rapaille C (2008) The culture code: an ingenious way to understand why people around the world live and buy as they Do, 2nd ed. Crown Business

3. Braun-LaTour KA, LaTour MS, Zinkhan GM (2007) Using childhood memories to gain insight into brand meaning. J Mark 71:45–60. https://doi.org/10.1509/jmkg.71.2.045

4. Marques AMA, Pinho ARR (2018) Consumo Infantil: A Influência dos Pares na Consciência de Marca, na Relação com a Marca e na Lealdade à Marca. Rev Gestão em Análise 7:93. https://doi.org/10.12662/2359-618xregea.v7i2.p93-106.2018

5. (2010) Descriptive Case Study. In: Encyclopedia of Case Study Research. SAGE Publications, Inc., 2455 Teller Road, Thousand Oaks California 91320 United States

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