Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach

Author:

Fareed GhadirORCID,Tantawi PassentORCID

Publisher

Springer International Publishing

Reference43 articles.

1. AmCham Research. (2021). Research note mapping Egypt’s legislative environment for financial inclusion. American Chamber of Commerce in Egypt [www.amcham-egypt.org]. Retrieved June 15, 2021, from http://www.amcham-egypt.org/bsac/StudiesSeries/pdf%20files/FinancialInclusionResearchnoteFinal.pdf

2. Ayadi, R., Sessa, E., El Said, H. H., Ahmed, R. H., Alshyab, N., Sandri, S., Al Sheikh, F., Sidmou, M. L., Rami, J. A., Mouelhi, R. B. A., & Ferchichi, M. G. (2017, December). Micro, small, and medium sized enterprises development in Egypt, Jordan, Morocco, and Tunisia: structure, obstacles and policies. MSMEs’ development in the southern Mediterranean countries. EMNES studies 2017. No. 3. [www.emnes.org]. Retrieved July 15, 2020, from http://emnes.org/wp-content/uploads/2017/12/emnes_study_003-msmes-development-in-the southernmediterranean-countries.pdf

3. Burgess, L., Parish, B., & Alcock, C. (2011). To what extent are regional tourism organizations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce? Electronic Commerce Research, 11(3), 341–355.

4. Carson, D., & Gilmore, A. (2000). SME marketing management competencies. International Business Review, 9(3), 363–382.

5. Carsrud, A., & Cucculelli, M. (2014). Family firms, entrepreneurship, and economic development. Journal of Small Business Management, 52(2), 189–191.

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