A Constructive Turn: Toward Harnessing the Potential of Green Promises-Reference-Cited by-同舟云学术

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A Constructive Turn: Toward Harnessing the Potential of Green Promises

Published:2023 Issue: Volume: Page:13-18
ISSN:2947-5147
Container-title:The Virtues of Green Marketing
language:
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Author:

Bengtson Erik,Mossberg Oskar

Abstract

AbstractThis chapter elaborates on the suggested shift of focus, from chastising greenwashing to promoting virtue. Our perspective aligns with a broader constructive turn in contemporary rhetorical studies.

Publisher

Springer Nature Switzerland

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-32979-1_2

Reference34 articles.

1. Amossy, Ruth. 2002. Introduction to the Study of Doxa. Poetics Today. 23: 369–394.

2. Anker, Elizabeth S., and Rita Felski. 2017. Critique and Post-Critique. Durham and London: Duke University Press.

3. Baum, Lauren M. 2012. It’s Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom. Environmental Communication 6 (4): 423–440. https://doi.org/10.1080/17524032.2012.724022.

4. Bengtson, Erik. 2019. The Epistemology of Rhetoric: Plato, Doxa and Post Truth. Uppsala: Uppsala University.

5. Chen, Yu-Shan, and Ching-Hsun Chang. 2012. Enhance Green Purchase Intentions: The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust. Management Decision 50: 502–520. https://doi.org/10.1108/00251741211216250.

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