Introduction
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-15332-7_1
Reference97 articles.
1. Ahuvia, A. (2012). The social marketing of peace: Grassroots movements, US foreign policy and the Israeli-Palestinian conflict. Israel Affairs, 18(1), 54–73. https://doi.org/10.1080/13537121.2012.634272
2. Astorino-Courtois, A. (1996). Transforming international agreements into National Realities: Marketing Arab-Israeli peace in Jordan. The Journal of Politics, 58(4), 1035–1054. http://www.jstor.org/stable/2960148
3. Astorino-Courtois, A. (2000). Can peace be marketed? A preliminary analysis of Israelis and Palestinians. Conflict Management and Peace Science, 18(1), 97–122.
4. Auerbach, Y., & Yehuda, T. (2010). The relationship between electoral systems and political marketing: Israel 1988–2003. Israel Affairs, 16(3), 335–364. https://doi.org/10.1080/13537121.2010.487724
5. Avraham, E. (2009). Marketing and managing nation branding during prolonged crisis: The case of Israel. Place Branding and Public Diplomacy, 5(3), 202–212. https://doi.org/10.1057/pb.2009.15
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