Artificial Intelligence in Marketing: Concerns and Solutions-Reference-Cited by-同舟云学术

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Artificial Intelligence in Marketing: Concerns and Solutions

Published:2023 Issue: Volume: Page:101-113
ISSN:2199-1073
Container-title:Internet of Things
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Author:

Alammal Abdulrahman Hesham,Al Mubarak Muneer

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-35525-7_7

Reference18 articles.

1. Arsenijevic, U., & Jovic, M. (2019). Artificial intelligence marketing: Chatbots (pp. 19–193). https://doi.org/10.1109/IC-AIAI48757.2019.00010

2. Dilmaghani, S., Brust, M. R., Danoy, G., Cassagnes, N., Pecero, J., & Bouvry, P. (2019). Privacy and security of big data in AI systems: A research and standards perspective. In 2019 IEEE international conference on big data (big data) (pp. 5737–5743). IEEE. https://doi.org/10.1109/BigData47090.2019.9006283

3. Eriksson, T., Bigi, A., & Bonera, M. (2020). Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation. TQM Journal, 32, 795–814. https://doi.org/10.1108/TQM-12-2019-0303

4. Ertel, W. (2018). Introduction to artificial intelligence (2nd ed.). Springer.

5. Jia, Y., Liu, S., & Jiang, S. (2019). Analysis of the development status of artificial intelligence technology at home and abroad. In Proceedings – 2019 international conference on virtual reality and intelligent systems (pp. 195–198). Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/ICVRIS.2019.00055

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1. Tracing the Ethical and Social Dimensions of AI in Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-26

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