Sustainable Marketing II
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-25984-5_1078
Reference18 articles.
1. Abratt, R., & Sacks, D. (1988). The marketing challenge: Towards being profitable and socially responsible. Journal of Business Ethics, 7(7), 497–507.
2. Altuntas Vural, C. (2015). Green marketing: A conceptual framework and suggestions for industrial services marketing. In Handbook of research on developing sustainable value in economics, finance, and marketing (pp. 63–85). Hershey: IGI Global.
3. Baker, M.J. (2010). Marketing Philosophy or Function? in Marketing Theory (pp. 3–23) Michael J. Baker and Michael Saren (Eds.) UK: Sage Publications.
4. El-Ansary, A. I. (1974). Towards a definition of social and societal marketing. Journal of the Academy of Marketing Science, 2(2), 316–321.
5. Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.
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