Virtual Reality, Augmented Reality and Metaverse: Customer Experience Approach and User Experience Evaluation Methods. Literature Review

Author:

Morales JennyORCID,Cornide-Reyes HéctorORCID,Rossel Pedro O.ORCID,Sáez PaulaORCID,Silva-Aravena FabiánORCID

Publisher

Springer Nature Switzerland

Reference37 articles.

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2. Baghaei, N., Chitale, V., Hlasnik, A., Stemmet, L., Liang, H.N., Porter, R.: Virtual reality for supporting the treatment of depression and anxiety: scoping review. JMIR Mental Health 8(9), e29681 (2021)

3. Emmelkamp, P.M., Meyerbröker, K.: Virtual reality therapy in mental health. Annu. Rev. Clin. Psychol. 17, 495–519 (2021)

4. Meyer, C., Schwager, A.: Understanding customer experience. Harv. Bus. Rev. 85(2), 116 (2007)

5. Alfaro, E., Velilla, J., Brunetta, H., Navarro, B., Molina, C.: Customer experience. Una visión multidimensional del marketing de experiencias. La experiencia del cliente, un marco para el marketing del futuro, Libro colaborativo, 12–19 (2012)

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