The Effects of Online Review on Online Impulse Buying Behaviour
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-27296-7_67
Reference36 articles.
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3. Liu P, He J, Li A (2019) Upward social comparison on social network sites and impulse buying: a moderated mediation model of negative affect and rumination. Comput Hum Behav 96:133–140
4. Yu C, Bastin M (2017) Hedonic shopping value and impulse buying behavior in transitional economies: a symbiosis in the mainland China marketplace. In: Balmer JMT, Chen W (eds) Advances in Chinese brand management. Palgrave Macmillan, London, pp 316–330
5. Zheng Q, Chen J, Zhang R, Wang HH (2020) What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions. China Agri Eco Rev 12(2):193–213
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