Overview of Older Consumer Behavior

Author:

Moschis George P.

Publisher

Springer International Publishing

Reference9 articles.

1. Bhattarai, A. (2021, January 21). Baby boomers, to retailers’ surprise, are dominating online shopping, The Washington Post. https://www.washingtonpost.com/road-to-recovery/2021/01/21/baby-boombers-online-shopping-pandemic/

2. Cole, C. A., & Gaeth, G. J. (1990). Cognitive and age-related differences in the ability to use nutritional information in a complex environment. Journal of Marketing Research, 27(May), 175–184.

3. Goldberg, M. E. (2009). Decision making and aging: A commentary from a public policy/marketing perspective. Journal of Consumer Psychology, 19, 28–34.

4. Mathur, A., & Moschis, G. P. (1994). Use of credit cards by older Americans. Journal of Services Marketing, 8(1), 27–36.

5. Moschis, G. P. (1992). Marketing to older consumers: A handbook of information for strategy development. Quorum Books.

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