Marketing Pharmaceutical and Personal Care Products

Author:

Moschis George P.

Publisher

Springer International Publishing

Reference26 articles.

1. Advertising Age. (1987). Toiletries and beauty aids, 58(March 2), Sl–S14.

2. Ascione, F., & Shimp, L. A. (1988). Helping patient to reduce medication misuse and error. Generations, (Summer), 52–55.

3. Barnes, N. G., & Peters, M. P. (1982). Modes of retail distribution: Views of the elderly. Akron Business and Economic Review, 13((3, Fall)), 26–31.

4. Bernhardt, K. L., & Kinnear, T. C. (1976). Profiling the senior citizen market. Advances in Consumer Research, 3, 449–452.

5. Clark, M. E., Deutsch, F. M., Zalenski, C. M., & C. M. (1986). Is there a double standard of aging? Journal of Applied Social Psychology, 16(9), 771–785.

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