Analysing and Modeling Customer Success in Digital Marketing

Author:

César Inês,Pereira Ivo,Madureira Ana,Coelho Duarte,Rebelo Miguel Ângelo,de Oliveira Daniel Alves

Publisher

Springer Nature Switzerland

Reference19 articles.

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2. Schröer, C., Kruse, F., Gómez, J.M.: A systematic literature review on applying CRISP-DM process model. Procedia Comput. Sci. 181, 526–534 (2021)

3. Dakouan, C., Benabdelouahed, R., Anabir, H.: Inbound marketing vs. outbound marketing: independent or complementary strategies. Expert J. Market. 7(1), 1–6 (2019)

4. Lindahl, E.: A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice. (Dissertation) (2017)

5. Stephen, A.T.: The role of digital and social media marketing in consumer behavior. Curr. Opinión Psychol. 10, 17–21 (2016)

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1. Exploring multimodal learning applications in marketing: A critical perspective;International Journal of Hybrid Intelligent Systems;2024-06-23

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