1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
2. Church, B. (2021). Enes Kanter says Nike is “scared to speak against China and wears “modern day slavery” shoes in protest of Uyghur treatment. CNN. Accessed January 2, 2024, from https://www.cnn.com/2021/10/26/football/enes-kanter-nike-china-protest-spt-intl/index.html
3. Cornwell, T. B., Weeks, C. S., & Roy, D. P. (2005). Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34, 21–42.
4. Godoy, J. (2022). FTX’s Bankman-Fried, Tom Brady and other celebrity promoters sued by crypto investors. Reuters. Accessed January 2, 2024, from https://www.reuters.com/legal/ftx-founder-bankman-fried-sued-us-court-over-yield-bearing-crypto-accounts-2022-11-16/
5. Gough, C. (2023). Revenue of the global esports market 2020–2025. Statista. Accessed November 2, 2023, from https://www.statista.com/statistics/490522/global-esports-market-revenue/