1. Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67(4), 1–17.
2. Baldi, R. (2023). “I’m Happy. I have friends who are not”: What Inter Miami lost with Messi. The Guardian. Accessed November 29, 2023, from https://www.theguardian.com/football/2023/nov/28/im-happy-i-have-friends-who-are-not-what-inter-miami-lost-with-messi
3. Blattberg, R. C., Briesch, R., & Fox, E. J. (1995). How promotions work. Marketing Science, 14(3_supplement), G122–G132.
4. Bucklin, R. E., Lattin, J. M., Ansari, A., Gupta, S., Bell, D., Coupey, E., et al. (2002). Choice and the Internet: From clickstream to research stream. Marketing Letters, 13, 245–258.
5. Cardenas, F. (2023). Why Messi’s arrival doesn’t mean guaranteed sellouts at Inter Miami’s stadium. The Athletic. Accessed November 1, 2023, from https://theathletic.com/4748102/2023/08/04/inter-miami-ticket-prices-messi/