Touch Criteria Influencing the Purchasing Decision of Tunisian Consumers
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-63612-7_33
Reference5 articles.
1. Akgün, E., Çoruh, E.: An Investigation of sensorial comfort in woven women’s blouses. Textile and Apparel 32, 243–251 (2022). https://doi.org/10.32710/tekstilvekonfeksiyon.952132
2. Bardalaï, R., Underwood, J., Sens, A.E.: A tool to explore material-touch-emotions. J. Textile Desi. Res. Pract. 10, 141–163 (2022). https://doi.org/10.1080/20511787.2022.2100170
3. Lee, H.K., Choi, D.: Can I touch the clothes on the screen? the mental simulation for touch in online fashion shopping. J. Fash. Mark. Manag. 27(3), 418–435 (2023). https://doi.org/10.1108/JFMM-09-2021-0238
4. Ranaweera, A.T.: When consumers touch: a conceptual model of consumer haptic perception. Spanish Journal of Marketing - ESIC 26(1), 23–43 (2022). ISSN: 2444-9695
5. Wilfling, J., Havenith, G., Raccuglia, M., Hodder, S.: Can you see the feel? the absence of tactile cues in clothing e-commerce impairs consumer decision making. International Journal of Fashion Design, Technology and Education, 1-10 (2022). https://doi.org/10.1080/17543266.2022.2154396
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