Ethical Social Media Marketing in Africa

Author:

Hinson Robert E.,Twum Kojo Kakra,Arhin Eugene

Publisher

Springer International Publishing

Reference41 articles.

1. American Marketing Association. (2021). Code of Conduct: AMA Statement of Ethics. Retrieved May 24, 2021, from https://www.ama.org/codes-of-conduct/

2. Amin, H., Qureshi, J. A., & Chandio, S. (2017). Cultural, ethical and legal considerations of using social media marketing in Karachi-Pakistan. Journal of Independent Studies & Research: Management & Social Sciences & Economics, 15(2), 165–179.

3. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.

4. BBC. (2018). H&M stores in South Africa trashed over “racist: Hoodie. Retrieved May 27, 2021, from https://www.bbc.com/news/world-africa-42675665

5. Berman, G., Powell, J., & Garcia Harranz, M. (2018). Ethical Considerations when using social media for evidence generation, Innocenti Discussion Paper 2018-01. UNICEF Office of Research – Innocenti, Florence.

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